Fashion retailers intuitively understand the role that presentation plays in merchandising apparel. They know that in addition to having the latest designs they must show them off in attractive displays in well-designed retail stores.
Stores must stay on top of merchandising and retail marketing trends. One of the most important components of good merchandising today is incorporating high-end, state-of-the-art lighting design into your store's layout.
This type of LED lighting leverages the newest technologies available today. These can include recessed cans, retrofit lighting, pendant lighting and many other different lighting techniques used to compliment your store's aesthetic and visual appeal.
Why Good Lighting Matters
With the growth and ease of online shopping, brick-and-mortar stores must entice consumers with a customer experience that is interactive, unique and engaging. One of the best ways to achieve this goal is through superior lighting design.
Lighting not only is important in a practical sense (so customers will be able to see your apparel designs in all their magnificence) but also from a promotional standpoint. Through good lighting, retailers can showcase displays and highlight featured designs to help drive sales and increase profits.
One of the most important updates a fashion retailer can make is converting from outdated lighting such as fluorescent or halogen to LED lighting with solid-state technology. This will not only enhance your merchandising and display efforts. Converting to high-quality LED lighting design will improve your customer's shopping experience, leading to increased sales.
Why Convert to LED Lighting?
Experts agree that investing in lighting is as important as investing in store layout, merchandising, design and branding. In fact, according to Commercial Architecture Magazine, lighting makes or breaks the retail experience. And the best type of lighting available today is LED lighting.
Because of its superior color, heightened aesthetic and visual acuity, LED lighting provides brick-and-mortar fashion stores with more ways to attract customers into their stores, enhance the shopping experience and increase sales.
Converting to LED lighting also saves you money in the long run due to reduced energy and maintenance costs. Because of its solid-state technology, LED lighting is more energy-efficient, resulting in a significant cost savings.
LED lighting also lasts much longer than old-fashioned types of commercial lighting. The U.S. Department of Energy reports that LED lighting uses at least 75% less energy and lasts 25 times longer than other types of lighting.
According to Chain Store Age, commercial chain stores, energy is the fourth largest in-store operating cost for U.S. retailers. Out of this energy use, approximately 11% of a facility's costs are spent on lighting.
Today's well-designed retail stores use a variety of LED lighting techniques in different shapes and sizes to showcase their apparel and goods. These techniques should focus on three types of LED lighting: ambient or general (overhead) lighting, task lighting and accent lighting.
MultiSite LED can help you incorporate creative lighting design into your store layout with solid-state LED lighting. We differentiate ourselves in the marketplace with a programmatic, turnkey LED lighting solution that you won't find anywhere else.
Why Use MultiSite LED?
The LightShare LED program enables a business owner to make a simple, no money down decision to upgrade the lighting across a portfolio of facilities anywhere in the United States. MultiSite LED is a full service, national provider of professional, turnkey LED lighting solutions, focused on the unique needs of multi-site business owners.
MultiSite LED can help you determine how your project will look, and cash flow with LED. Simply contact us or complete the MultiSite LED Facility Assessment Request.
Contact us today to learn more about the benefits of converting to commercial LED lighting. You will not be disappointed.